Marina Rinaldi in the green living room of Euroflora 2011

Different forms, all wonderfully beautiful in their uniqueness, generate otherwise impossible suggestions when placed next to each other. Could we have missed an appointment with such authentic beauty?
At Euroflora, the most important flower show in the Mediterranean where every five years flowers and plants gather together from all over the world, Marina Rinaldi brought the freshness of its new Denim Collection and of its testimonial Crystal Renn by showing a video on the maxi-wall at the entrance of the exhibition and by hanging a 120 m2 panel (a small garden, to keep to the same theme …) on the external wall of the Palafiera. Not to mention the shades inspired by the most amazing bulbs that colour the windows of the Marina Rinaldi store in via XX Settembre.
And if the slogan accompanying the denim collection is “Curvy is Up”, that of the Euroflora 2011 edition that ended yesterday was “The Flower that Unites” : an invitation to rediscover the deep reasons of a peaceful coexistence among men, respecting the diversity of people and cultures, that particularly enhances the uniting values. Among these, the respectful amazement for the beauty of nature in which flowers and plants together with their colours and scents become a symbol.
Who has had the chance to plunge into the scents and colours of this beautiful green living room?

Marina Rinaldi Genova

May.09, 2011 Events

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