Marina Rinaldi Experience

Marina Rinaldi - Milan Flagship store

“Wow!” The exclamation could be read on the many faces of friends and journalists around the showroom, but could also be heard even from the professionals of the Marina Rinaldi world who had been working on the collection for months. When worn, the new Denim Collection seems even fresher, seductive, elegant. In a word: sensational.

MR Denim Day - make up experience

In the flagship store in corso Vittorio Emanuele, Milan, last Thursday, everything was dedicated to the launch of the collection, starting with the windows, with a special set-up praising curves with a cry of “Curvy is up!” and a total denim look which caught the eye of everyone, not only the passers-by. And inside, a constant homage to the “cloth from Genoa”, where different shaped shirts and infinite varieties of trousers in denim run in perfect harmony alongside the new Marina Rinaldi Spring Collection.

MR Denim Collection

The fact that the Denim Collection offers an infinity of opportunity was also confirmed by Monika Kropfitsch, the famous stylist and the special guest of the event, who created sophisticated interpretations of jeans for Marina Rinaldi, drawing on the most charming trends of fashion history.

Stylist Monika Kropfitsch for MR Denim Collection

From the allure of Flower Power, where the denim shirt becomes a lightweight jacket worn over a floral print dress, to sophisticated 90s looks that pay tribute to the perfect marriage of jeans and leather. Or the “rockability” style, where denim is black, with an urban mood, worn with printed shirts and a jacket. Or the composed, French allure, where white (or coloured) denim brings out the best in sophistication. Have a look here: MR DenimBook Milano

MR Denim Day - Milan Flagship store

Plenty of different suggestions to choose from, and you can find them all here. Lots of creations for a great “first night”, all supported by the usual happy atmosphere and enthusiasm which always marks any Marina Rinaldi event. A beauty corner was also running to offer the participants a beauty stop and some make-up advice.

And for those who couldn’t be there, here are a few photos. Waiting for the next upcoming video of the day!