A store dressed almost entirely in white with just a few exceptions for indigo used for the MR Soul line garments and light wood.
And lots and lots of light. That of (s)tesa, of course, in the hung, floor and table versions, brightening up the Marina Rinaldi shop windows and collections with its low-consumption LEDs. Pure white dresses right in the front, declinations of white shirts hung in succession. An atmosphere that is cool and refined where linen becomes the trait d’union that dresses the light and not just the body.
If you came to see us a few days ago when the design week was in full swing, then this is how you saw our Milanese flagship store. And if you were one of those who came with us to the cocktail party in honour of (s)tesa, you were also witness to the sparkling and suggestive atmosphere that permeated the event, in the company of the designer Claudio Bignazzi and many other guests, reporters (they’re all talking about us – for example here and there) and Marina Rinaldi’s friends. The sign that the creative union between fashion and design can give life to innovative, sustainable solutions that are naturally beautiful which is, as always, the aspect we care most about.
For those who didn’t make it to Milan to see us, here are some pictures of the store during the Salone del Mobile, before to see the video of the cocktail party. With the invitation to keep on following the blog, to see always something more!